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  1. Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque
    Education and Research for Marketing and Quality Management in Libraries / La formation et la recherche sur le marketing et la gestion de la qualité en bibliothèque
    Réjean Savard
    De Gruyter
    Ebook
    Sofort lieferbar

    TheInternational Federation of Library Associations and Institutions (IFLA) is the le...

    113,95 € Ebook
    Alle Preise inkl. MwSt
  2. The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services
    The Virtual Customer: A New Paradigm for Improving Customer Relations in Libraries and Information Services
    Sueli Mara Soares Pinto Ferreira
    De Gruyter
    Ebook
    Sofort lieferbar

    For several years the concept of 'virtual client' or 'virtual customer' has been part of the w...

    189,95 € Ebook
    Alle Preise inkl. MwSt
  3. Marketing Libraries in a Web 2.0 World
    Marketing Libraries in a Web 2.0 World
    Dinesh Gupta
    De Gruyter
    Ebook
    Sofort lieferbar

    Marketing the 21st century library and information organization to its new age customers using...

    129,95 € Ebook
    Alle Preise inkl. MwSt
  4. Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l’heure du changement et de la mondialisation
    Adapting Marketing to Libraries in a Changing and World-wide Environment / Le marketing des bibliothèques à l’heure du changement et de la mondialisation
    Réjean Savard
    De Gruyter
    Ebook
    Sofort lieferbar

    TheInternational Federation of Library Associations and Institutions (IFLA) is the le...

    109,95 € Ebook
    Alle Preise inkl. MwSt
  5. Marketing Library and Information Services: International Perspectives
    Marketing Library and Information Services: International Perspectives
    IFLA
    De Gruyter
    Ebook
    Sofort lieferbar

    The marketing of library services is an essential agenda item for almost all kinds of librarie...

    134,95 € Ebook
    Alle Preise inkl. MwSt
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