The business classic, fully revised and updated for today's marketersThe second edition...

Businesses can do well by doing good -- Kotler, Hessekiel, and Lee show you how!Marketi...

P As products become increasingly similar, companies are turning to branding as a way to create ...

Today, corporations are expected to give something back to their communities in the form of chari...

A thorough update to a best-selling text emphasizing how marketing solves a wide range of h...

An Ingredient Brand is exactly what the name implies: an ingredient or component of a product ...

En Marketing 5.0. Tecnología para la humanidad se identifica la creciente tendencia a alinear la ...

Marketing guru Philip Kotler and global marketing strategist Milton Kotler show you how to sur...

Having read this book: You will have a basic understanding of strategy and the process of strateg...

Gold Medal Winner, General Business, 2012 Axiom Business Book Awards Understan...

This much-needed text offers an authoritative introduction to strategic marketing in health care ...

Dieses Buch zeigt, warum sich Marketing zu einem nachhaltigeren und verantwortungsvollen Han...